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ECOMMERCE MEDIA
DIGITAL MARKETING STRATEGY

ECOMMERCE LEADER
DIGITAL MEDIA + AMAZON
PROJECT MANAGEMENT
PRODUCT MANAGEMENT
CONTENT STRATEGIST
SEO/SEM

CRAIG HORSLEY

Horsley_Craig-Digital_Marketing.jpg

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CRAIG HORSLEY IS A PROVEN ECOMMERCE & DIGITAL MARKETING LEADER WITH TWO DECADES EXPERIENCE IN D2C AND CPG ENVIRONMENTS. THIS INNOVATIVE TECH-SAVVY DIGITAL LEADER THRIVES ON DEVELOPING AND EXECUTING DIGITAL STRATEGIES ENSURING A BEST IN CLASS CONSUMER EXPERIENCE. 

 

SUCCESS-DRIVEN AND CREATIVE SENIOR DIGITAL MANAGER, OFFERING AN EXTENSIVE CAREER IN ALL FACETS OF BUSINESS OPERATIONS, ENCOMPASSING DIGITAL MARKETING, RETAIL MEDIA, AND ECOMMERCE WITHIN DIVERSE INDUSTRIES. RECOGNIZED FOR PROVEN TRACK RECORD OF SUCCESS IN PROMOTING PRODUCTS AND SERVICES TO BUSINESS-TO-BUSINESS (B2B) AND BUSINESS-TO-CONSUMER (B2C) MARKETS BY DELIVERING INFORMATIVE SALES PRESENTATIONS. ADEPT AT OVERSEEING AND IMPLEMENTING INITIATIVES AND EFFECTIVE MARKETING CAMPAIGNS THAT IMPROVE PRODUCTIVITY AND MAXIMIZE TOP AND BOTTOM-LINE RESULTS. EXPERT AT SECURING TRANSACTIONS AND ESTABLISHING LONG-TERM RELATIONSHIPS AND STRATEGIC ALLIANCES WITH KEY CUSTOMERS AND PARTNERS TO IDENTIFY GROWTH OPPORTUNITIES, MAXIMIZE MARKET PRESENCE, AND GAIN REPEAT BUSINESS.

 

AS A RETAIL MEDIA EXPERT, CRAIG EXCELS IN HIS ROLE LEADING ECOMMERCE MEDIA EFFORTS ACROSS THE LARGEST LARGEST RETAIL PLATFORMS WHILE DELIVERING CONSISTENTLY STRONG RESULTS. HE REMAINS INNOVATIVE IN A RAPIDLY EVOLVING DIGITAL LANDSCAPE WHERE HIS FOCUS REMAINS ON DELIVERING ENGAGING CUSTOMER EXPERIENCES THAT LEAD TO STRONG PERFORMANCE.

01 PROFESSIONAL

SKILLS

ECOMMERCE

DIGITAL MEDIA

DIGITAL ANALYTICS

AMAZON VENDOR CENTRAL

DIGITAL STRATEGY

SEO/SEM

PROJECT MGT

PHOTOSHOP

SALESFORCE

FINAL CUT PRO X

PROFESSIONAL 

02 EXPERTISE

SEASONED DIGITAL MARKETER

03 Experience

2013-2017

DAL-TILE

Marketing Mgr., Digital, Content & Comm

Led digital marketing and PR efforts for the 4 brands that make up the Dal-Tile portfolio. Built and implemented 1st ever content marketing, social media & email strategies for the company. 

Sr. Project Mgr., Digital Marketing
Key responsibilities were developing and deploying content marketing, email & lead generation strategies for 4 brands, 

2009-2011

JCPENNEY

Digital Development Director

Led team responsible for daily operations of $1.5 billion dollar online retailer in jcp.com. Deployed innovative solutions leading to material incremental sales for the business while managing relationships with vendor and technical teams. 

2004-2005

JCPENNEY

Senior Project Mgr. Ecommerce

Primary responsibility to manage daily creation and publication of content for jcp.com. Led design and development of web publishing application allowing business users to maintain creative content and links. 

2018 - PRESENT

GALDERMA

Sr. Mgr. eCommerce Media - 2019 - Present

Lead eCommerce media strategy and execution for CPG consumer brands in U.S. market. Partner with key retailers – Amazon, Walmart, Target, CVS, Walgreens developing and implementing retail media campaigns

Digital Marketing Mgr. 2018 - 2019

Led digital marketing and PR efforts for the 4 brands that make up the Dal-Tile portfolio. Built and implemented 1st ever content marketing, social media & email strategies for the company. 

2008-2013

PRESTIGE ATTIC

Digital Development Director
Led all aspects of digital marketing and website development for the business. Key focus on SEM to drive lead generation for locally owned business

2008-2009

JCPENNEY

Mgr. of Site Operations

Led team responsible for daily operations of jcp.com including new functionality deployment and content management. led integration of a variety of key technological improvements while building key strategic partnerships with vendors.

CONTACT

Have an opportunity? Give ma call.

 

chors1@me.com

Tel: 214.669.4444

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